|
Kentucky Online Payment Site Reels 'Em In
 It's
now official! The number one way to get a Kentucky Fishing and
Hunting License is at the Kentucky Fish and Wildlife Web site.
Sales from their newly redesigned ecommerce site have increased
from $116,000 for January
- May of 2002 to $218,000 for January - May of 2003. That's about
2.5% of all sales, making their Web site the leading single licensing
and permitting outlet. Residents of 43 states have completed purchases
on the new Web site since it was launched in December of 2002.
So what are people buying? And who is visiting the site most?
Top
10 Licenses/Permits sold on the Web site
1.
Nonresident Fishing License
2. Spring Turkey Permit
3. Resident Fishing License
4. 2003 Elk Draw Permit
5. Resident Combo Fishing/Hunting License
6. Nonresident Hunting License
7. Resident Sportsman License
8. Trout Permit
9. Nonresident 15 Day Fishing License
10. Nonresident 3 Day Fishing License
Top 10 States Who Purchase Online
1.
KY
2. IN
3. OH
4. IL
5. TN
6. MO
7. PA
8. FL
9. WV
10. MI |
|
Fantastic
Overhaul on the Online Checkout!
You guys really did a great job improving the ease
of use. I chose to purchase the Sportsman License
this year because of the additional Permits included.
P.
Ward
Louisville, KY
"Unlike
a lot of sites, I found this one to be very easy to
use and very well laid out. Keep up the good work..."
Sincerely,
Ray
|
|
Some
site improvements include:
- A
single credit card transaction can now include up to four people
receiving a license or licenses. This helps speed the process
of buying licenses for more than one person by having one credit
card transaction.
- Federal
Migratory Bird Survey data is now collected 100 percent of the
time during the online purchasing process for certain licenses.
This allows for an increase in the licenses and permits offered
for purchase online. These include resident sportsman license,
senior/disabled license, waterfowl permit, and migratory bird
permit.
- The
new Web site also helps reduce errors by not allowing a person
to select licenses that have overlapping privileges. An example
would be that a Resident Sportsman license cannot be selected
with a Resident Fishing because the Resident Sportsman license
includes fishing as a privilege.
- When
purchasing licenses/permits online, a Kentucky Afield magazine
subscription can be added to an order with a single mouse click.
This has increased online sales of the magazine by 139% from
last year.
Along
with the Web site, Kentucky Fish and Wildlife currently has over
1025 agents selling licenses and permits. The leading sales agent
in 2002 was the Wal-Mart store in Henderson, Kentucky.
Visit
the Fish and Wildlife Ecommerce Website at:
https://fwstore.ky.gov/license/LicSaleIntro.asp
--
end --
|
